Motive.
A big deal in criminal cases.
An even BIGGER deal in civil cases.
Yeah, I KNOW that jurors aren't required to find motive to vote your way, but that doesn't mean they don't want it. They do.
Jurors find it hard to punish "mistakes" and "accidents."
So how can we solve this as plaintiff attorneys?
Give this podcast episode a listen to find out.
???? Check out the free H2H training below!
If you liked this episode topic, check out these others:
- Episode #134 – Four Questions to Help Jurors Give You the Principles in Your Case
- Episode #55 – We Must Balance the Scales for Jurors
- Episode #53 – How to Reverse the Brain Attack That Jury Selection Creates for Jurors


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If you’ve ever wondered how the nation’s top trial attorneys consistently hit 8-figure verdicts, this is your chance to see it in action.
- How to master your mindset before you even walk in the courtroom
- Ways to connect with jurors so they solve your problems for you
- Key communication tactics that turn doubt into verdicts
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